This will hopefully give us a better insight into the potential they bring to our personal and professional lives, besides their impact on the whole humanity which we still perhaps don't fully comprehend. Web 2.0 is the next step of this information revolution, and to understand why it's so important, we have to observe all the significant applications it represents. The extent of the information revolution can only be compared to inventions of speaking, writing and printing in the past, which are all major achievements that allowed new ways of sharing thoughts and ideas between people. The influence the Internet is having on our everyday lives is reaching almost unimaginable levels. These applications are suitable for using new forms of interactive, one-to-one marketing. Web 2.0 applications appear to be a new stage in the internet’s evolution. In this research paper the technological and commercial foundation and marketing issues regarding web 2.0 are examined.
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